Painting - What is the best brand of outdoor paint?

I live in Naples, FL (Southwest FL) and am preparing to paint the exterior of our home which is CBS construction. I am leaning toward a Tuscan peach color and have noticed this color seems to fade badly on many homes. Is this something that is preventable by choosing a better quality paint? I obviously want to choose a paint which will withstand the grueling sun here in Naples and don't want to have to repaint in 2-3 years.

Any insight is appreciated as I'm sure there are many varying opinions.

Sherwin Williams Duration

I used to paint in the Orlando area. The fla. sun is real tough on dark colors, that being said good paint always out preforms cheap. If the paint jobs you are looking at are new construction, they typically don't have the best quality.

Flex-Bon is made in your area for your area
I have been happy with them
Regional paints are often made for specific climates, and can offer features specific to your needs that a national brand can't